Liquid Death’s Playbook Is the Manual for AI-Native Marketing (A Teardown)
A 5-person team built a $1.4B brand. Their $800 AI ad beat 75% of water commercials. Liquid Death's playbook is the manual every lean AI-native team should be reading.
Teardowns
A closer look at distinctive brands, their marketing choices, and what teams can learn from them.
How Duolingo Actually Uses AI for Social Media (A Teardown)
Duolingo's social team uses AI — but not the way most brands assume. A teardown of what they actually automate, what they keep human, and what lean teams can steal from the pattern.