AI PPC Management: What Actually Works in 2026 (And What’s Still Marketing)
An operator's view of AI PPC management in 2026: the three jobs AI does well, three it gets wrong, a weekly workflow, and the tools worth your budget.
Ideas worth putting to work.
Workflows, experiments, and an operator’s perspective on AI. Less speculation. More practice.
Claude for Marketing: How Operators Actually Use It in 2026
An operator's guide to Claude for marketing in 2026: six jobs it handles well, three it doesn't, the prompt structure that works, and the trap to avoid.
AI Marketing Workflows: The 7 We Actually Run Every Week
Seven AI marketing workflows we run every week, with inputs, outputs, tool stacks, and hours saved. Plus three workflows we tried and dropped.
AI Lead Scoring: How It Works, Where It Fails, How to Set It Up (2026)
How AI lead scoring works, the 5 ways it fails, and the 6-step setup that keeps it auditable instead of a black box reps stop trusting.
AI Landing Page Optimization: The Diagnostic Workflow (2026)
AI landing page optimization done right: a 6-step diagnostic workflow for message match, trust sequence, and clarity. The prompts and the test design.
AI Content Strategy: The Operating Model for 2026
An AI content strategy operating model: the strategic decisions, the four-quadrant allocation framework, the measurement loops, and the role of taste.
AI Customer Journey: How to Actually Map One in 2026
The AI customer journey workflow we run for clients: 6 steps from evidence collection through cross-stage synthesis to the decisions the map drives.
AI for Sales Prospecting: The Workflow That Actually Books Meetings (2026)
The AI for sales prospecting workflow that actually books meetings. 7 steps, the real tool stack, and the failure modes that destroy most rollouts.
AI Content Brief: The Template We Use to Get Better First Drafts (2026)
The 10-section AI content brief template we use to produce sharper first drafts. Thesis, audience, angle, voice rules, and what to leave out.
ChatGPT for SEO: The Operator’s Workflow (2026)
The 7-step ChatGPT for SEO workflow we run on ravitz.co. Where ChatGPT adds leverage, where it hurts, and the LLM citation layer most posts miss.